CASE STUDIES
Bonsai
Mobile App UI/UX Design
CLIENT
- Bonsai
YEAR
- 2022
ACTIVITIES
BrandingIllustrationsUser flows & mapsUX/UI designUI style guide
THE OVERVIEW
Bonsai, a renowned self-transformation brand, approached us to design a user experience that would encourage users to improve various aspects of their lives. Our team developed custom illustrations and implemented them in a way that effectively communicated the brand's core values and mission, while also delivering a meaningful and impactful user experience.
THE CHALLENGE
The challenge for the Bonsai app was to create an experience that effectively conveyed the brand's self-improvement message in a visually appealing and intuitive way. Additionally, the design needed to provide a seamless and accessible user experience across different devices, while also integrating features that could adapt to individual user needs and behaviors. Achieving this balance of usability, visual appeal, and personalized functionality presented a significant challenge for our design team.
THE SOLUTION
Our team implemented a design approach that prioritized user research and testing, allowing us to develop a deep understanding of user needs and behaviors. We collaborated closely with Bonsai to understand their brand values and mission, and to ensure that our design effectively captured these elements. We also incorporated custom illustrations that reflected the brand's unique visual identity, while also enhancing the overall user experience.
THE CHALLENGE
The challenge for the Bonsai app was to create an experience that effectively conveyed the brand's self-improvement message in a visually appealing and intuitive way. Additionally, the design needed to provide a seamless and accessible user experience across different devices, while also integrating features that could adapt to individual user needs and behaviors. Achieving this balance of usability, visual appeal, and personalized functionality presented a significant challenge for our design team.
THE SOLUTION
Our team implemented a design approach that prioritized user research and testing, allowing us to develop a deep understanding of user needs and behaviors. We collaborated closely with Bonsai to understand their brand values and mission, and to ensure that our design effectively captured these elements. We also incorporated custom illustrations that reflected the brand's unique visual identity, while also enhancing the overall user experience.
Scope
Tailored Approach
Our tailored approach to designing the Bonsai app involved extensive user research and testing to achieve a visually appealing and highly functional design. We prioritized a responsive design approach, incorporating custom illustrations and features such as goal setting and progress tracking for a personalized user experience. By collaborating closely with Bonsai, we ensured that the design effectively captured the brand's values and mission.
Project Goals
KPIs and Challenges faced
we established key performance indicators (KPIs) to measure the success of the project. These KPIs included metrics such as user retention rates, app usage frequency, and overall user satisfaction.
Findings
Research Outcomes
Our research revealed that users valued a personalized experience that could adapt to their individual needs and behaviors. They also appreciated a visually appealing design that was intuitive and easy to use. Based on these insights, we incorporated features such as goal setting and progress tracking that could be tailored to individual users, and custom illustrations that effectively communicated the brand's core values and mission.
Branding
Identity Pillars
Through custom illustrations and a visually appealing design, we effectively communicated the brand's self-improvement message and raised user awareness. The app's personalized features and innovative approach also reflected the brand's focus on innovation. Finally, the inclusion of features such as goal setting and progress tracking provided guidance to users on their self-improvement journey, effectively capturing the brand's core values and mission.
Custom Illustrations
Through custom illustrations and a visually appealing design, we effectively communicated the brand's self-improvement message and raised user awareness. The app's personalized features and innovative approach also reflected the brand's focus on innovation. Finally, the inclusion of features such as goal setting and progress tracking provided guidance to users on their self-improvement journey, effectively capturing the brand's core values and mission.
Seamless User Flow
The user flow was designed to be highly functional, with a clear and consistent navigation system that provided easy access to the app's features and functionality. Through a seamless and accessible user flow, we were able to maximize user engagement and retention, effectively communicating the brand's self-improvement message and achieving our project goals.
Solution
Powerful MVP model
The MVP model allowed us to create a highly functional and engaging app in a relatively short timeframe, while also ensuring that the design effectively addressed user needs and pain points. Through a highly iterative approach, we were able to continuously refine the app's design and functionality, delivering a highly personalized and effective user experience.
