Which elements of the logo do you consider successful/unsuccessful and why?
Do you have any graphic elements that should be used in the new logo?
On what mediums or channels will your new logo appear most frequently?
What are your preferences in terms of color palette?
Do you want the logo to be more: classic, luxury, futuristic, illustrative, web 2.0, impressionistic, satirical etc. (feel free to add your own suggestions)
What mood will describe your logo: calm, inspiring, reliable, neutral, intriguing, aggressive, etc. (feel free to add your own suggestions).