Bakery (Concept)

IRONY is a clothing brand that specializes in graphic prints and illustrations for t-shirts, hoodies, long sleeves and more depicted through ironic situations in life. This was a collaboration project with EFEM Arts

My Mission was to update IRONY’s outdated brand and align their visual identity to better relate with their customers.
My Approach was to clearly define who their target audience was, using data scraped from google analytics and apply current design trends that converted and appealed the millennial market.
The Challenge was creating a brand style guide that captivated attention from a market notorious for having a short attention span. As well as designing a logo that would display perfectly across all their mediums.
The Outcome was a logo that reflected something fresh, young, modern that attracted IRONY’s target audience (millennials, skaters, mostly male), but at the same time, communicated their brand’s message of rebelliousness, power, and boldness.























Thank you for reading!

Digital Gregg
Digital Gregg
Digital Gregg
Digital Gregg