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DeshaunCook Studios is a startup creative space and activity center for youth in Detriot, MI as a constructive outlet to spend their free time.

My Mission was to recreate his entire brand image, including, the logo, style guide, building design, and stock photography that attracted the younger, hipster, millennial generation.
My Approach was inspired by researching the hipster culture in Detroit. They are trendsetters, opposing the status quo in any way they can while creating their own unique definition of “cool”.
The Challenge was creating a brand identity that appealed to the youth, while not alienating other groups from wanting to join & experience the creative space. Striking that balance was the main challenge.
The Outcome was a brand image, designed to be timeless, fun, and youthful while separating their identity from other similar centers in the city.











Thank you for reading!

Digital Gregg
Digital Gregg
Digital Gregg
Digital Gregg